Thursday, August 18th, 2011

As people who run a business that’s focused on hiring, the topic of business growth is incredibly interesting to us. We see lots of businesses use Urban Interns when they are busy and in need of extra hands.

They often get to that next level by bringing in a team to help — often, based on what we see — starting with part-time help and interns.

But when is 'Big', Big Enough?

That ‘s the question at the heart of the new book “The Big Enough Company”, which hits stores on September 15th. Authors Amy Abrams and Adelaide Lancaster draw on over a decade of experience consulting to business owners as well as over 100 in-depth interviews with successful entrepreneurs – including folks like Sara Holoubek of Luminary Labs, Melanie Notkin of Savvy Auntie, Michelle Madhok of SheFinds, and Genevieve Thiers of SitterCity.

They closely study how these entrepreneurs built their successful companies. More importantly, they look at how they define success and what steps they take to make sure that they are building a company that meets their needs, whether in terms of money, impact, notoriety, flexibility, creativity or a combination of multiple factors.

The result? An in-depth guide to help business owners think closely about the kind of business they want to build, mixed in with best practices and case studies to show you how to get there.

Sometimes bigger is better. Perhaps your vision as an entrepreneur is to build an empire and to fill it with scores and scores of people. (And in that case, a gentle reminder to sign up for Urban Interns). But for others, it can less about scale and more about concentrated impact. (In that case, you also can find help on Urban Interns).

In either scenario, or the five hundred others that are associated with entrepreneurship, it’s great to take a moment to look up from running your company and get back to your roots. Why did you start your company? What do you need for your company to be successful, and are you moving on the right track?

Check out The Big Enough Company. It's available for pre-order now.