Position Summary This is an exciting opportunity for someone bright and motivated to make an impact and significantly contribute as an Online Marketing Analyst. Work extensively with IT and Brand Management teams to develop and execute marketing campaigns. Learn and use the latest technologies and concepts to drive customer acquisition planning and execution. Will participate in email campaign setup, delivery and monitoring through email CMS. Specific Responsibilities: For targeted customers within an assigned geographic area - learn, propose and document most optimal mix of online marketing program which may include, but not limited to: SEM, SEO, Blogging, online PR, display advertising, link building, affiliate management, social website marketing, promos and contests, eNewsletter management, and one-on-one email correspondences with targeted customers Help drive traffic, increase sales, and execute the customer acquisition marketing mix as discussed Work with other departments of the Local Bigwig organization (IT, brand management) to set goals and complete marketing campaigns Assist with the capture, reporting and analysis of marketing performance metrics Propose and document methods to retain customers and drive follow-up site visits and sales of membership renewals Understand financial impact of various marketing choices. Explore most cost-efficient methods Understand effects of marketing campaigns and how they shape perceptions of the Local Bigwig brand Assist with planning and implementation of CRM initiatives Keep abreast of key trends, competitive landscape and new online marketing technologies Communicate issues, progresses and concerns on a frequent basis Job Requirements 1+ years of work experience Passion to explore great marketing ideas and online technologies Flexibility to adapt to changing trends of the business and/or strategic marketing initiatives Inquisitiveness and open mind about the travel accommodations industry Resourcefulness, creativity and great interpersonal skills a plus Benefits/Perks Be part of a smart, dynamic team where your ideas and contributions will be highly valued Gain exceptional work experience at a start-up Opportunities to practice both written and oral presentations skills Participate in mentor services, business seminars and networking opportunities Career guidance and support About Local Bigwig LLC Local Bigwig LLC facilitates the search for local life experiences in metropolitan destinations around the world. Homeowners and travelers who are looking to share or experience the local life connect on www.LocalBigwig.com – an easy, intuitive, and transparent online environment. Exceptional customer service, comprehensive marketing campaigns, ongoing website enhancements and positive travel experiences continue to propel Local Bigwig as the top-of-mind accommodation option for travel around the world. Local Bigwig LLC is part of the NYU-Poly Business Incubator Program which is jointly supported by the New York City Economic Development Corporation, the Real Estate Division of Trinity Church and the Polytechnic Institute of New York University. Combine your interest in technology and travel and join the Local Bigwig team!
Apply for this job
